How to Choose a WhatsApp Business API Provider in India (2026 Checklist)

First, understand what you are actually buying

Every WhatsApp Business API provider resells access to Meta's Cloud API. Meta charges you per message or conversation at its official published rates by category. The provider charges a platform fee on top for the dashboard, campaign tools, chatbot builder, inbox and analytics. Comparing providers on 'per-message price' alone is misleading — compare the platform fee and what it unlocks.

• Meta's official rates apply no matter which provider you choose
• The platform fee and feature gating are the real difference
• Setup fees, agent seats and contact limits often hide the true cost

The names Indian buyers shortlist most

These are the platforms that come up in nearly every evaluation. Each is strong somewhere — the question is whether that strength matches your team.

• AiSensy — marketer-friendly campaign UI, popular with Indian SMBs
• WATI — well-known shared inbox and chatbot tooling
• Interakt — D2C and Shopify-focused, backed by Jio Haptik
• Gupshup — large aggregator with deep messaging scale
• Twilio — developer CPaaS; you build the marketing layer
• Zoko, DoubleTick, Gallabox, BIK — commerce and sales-led tools
• Infobip, Kaleyra, Karix, Route Mobile — enterprise aggregators
• Tizyy — official API with broadcasting, chatbots, inbox and analytics in one plan at Meta rates

The evaluation checklist that saves money later

Run every shortlisted vendor through the same questions and the ranking usually becomes obvious within an hour.

• Is the platform fee published, or only available on a sales call?
• Are agent seats, contacts, chatbot flows or campaigns capped?
• Can a marketer launch a 50,000-contact broadcast without engineering help?
• Do you get per-campaign delivery, read, reply and click analytics?
• Is opt-in, opt-out and quality-rating monitoring built in?
• Is support in Indian hours, on WhatsApp, with a human?
• Can you export contacts and leave without penalty?

Where Tizyy fits

Tizyy is built for Indian businesses that want the whole WhatsApp stack — campaigns, automation, inbox and reporting — in one place, without an enterprise contract.

• Official Meta Cloud API — your number stays safe, verified and eligible for the green tick
• Bulk smart broadcasting with segmentation, scheduling and per-campaign delivery reporting
• Visual chatbot flow builder plus a shared team live inbox with agent assignment
• WhatsApp messaging billed at Meta's official published rates — no invented per-message markup
• Indian support over WhatsApp, INR billing and GST invoices

Pricing: what actually drives your bill

Every WhatsApp platform sits on top of the same Meta charges. Meta bills per message or conversation at its official published rates by category — marketing, utility, authentication and service — and updates those rates from time to time. Your total cost = Meta's official rate + the platform's own fee. When you compare your current shortlist with Tizyy, compare that second number, plus what it unlocks: agent seats, contact limits, automation runs and campaign volume. Tizyy passes messaging through at Meta's official rates and keeps the platform side simple.

• Ask any vendor: what is the platform fee, and what is metered on top of it?
• Check whether agent seats, chatbot flows or contact counts are capped
• Confirm marketing, utility and authentication rates are passed through unchanged
• Watch for onboarding fees, annual lock-ins and per-campaign surcharges

Common mistakes when choosing a provider

Most regret comes from optimising for the wrong number in month one.

• Picking on sticker price and discovering agent seats cost extra
• Choosing a developer CPaaS when the team has no developer
• Using unofficial bulk senders and getting the number banned
• Ignoring throughput limits before a festival campaign
• Skipping opt-in hygiene and watching quality rating drop to Low

Migrating to Tizyy without downtime

Migration keeps your phone number, your WhatsApp Business Account and your approved templates. Plan a short pause in sending and you can be live the same day.

• Export contacts, tags and template copy from your current dashboard
• Create a free Tizyy account and start Meta's embedded signup
• Move the number to Tizyy's WABA — quality rating and messaging tier carry over
• Re-create or re-submit templates; most approve within minutes
• Point webhooks and integrations to Tizyy and send a small test batch
• Resume full campaigns once delivery reports look clean

Getting started with Tizyy today

Create a free Tizyy account, connect your number through Meta's embedded signup and send your first template campaign the same day. No setup fee, no long contract, and Indian support on WhatsApp.