WhatsApp Analytics: The 10 Metrics Worth Tracking Weekly
WhatsApp reporting can drown you in vanity numbers. A weekly review of ten metrics tells you whether the channel is healthy, growing and profitable.
Health metrics
These tell you if the channel still works, and they should be boring.
- Delivery rate — below 95% means list quality problems
- Quality rating and current messaging tier
- Template pause or rejection events
- Opt-out rate per campaign
Engagement metrics
Read rate, reply rate and click rate tell you whether the message earned attention. Reply rate is the most honest of the three on WhatsApp because it requires real effort from the customer.
Revenue metrics
Conversion rate, revenue per 1,000 messages and cost per order connect activity to the P&L. Track them per segment, since one strong segment often hides several weak ones.
Operations metrics
First response time, resolution time and bot containment rate show whether the inbox can absorb the volume your campaigns create — the most common failure point when marketing scales.
FAQ
Questions people ask about this
Short, practical answers.