WhatsApp Business API Pricing in India (2026 Guide)
WhatsApp Business API pricing confuses most first-time buyers because there are two bills: Meta's per-message charge and your platform's subscription. Once you separate them, budgeting becomes simple arithmetic.
The two costs you actually pay
Every WhatsApp Business API setup has a messaging cost and a software cost. Meta bills conversations or messages by category; your provider bills for the console, automation and support around it.
- Meta per-message charge, which varies by category and country
- Platform subscription — Tizyy runs from ₹0/month to ₹2,499/month
- Optional add-ons like extra agents, AI replies or dedicated support
- No setup fee should be charged for a standard Cloud API connection
Message categories decide your bill
Marketing messages cost the most, utility messages (order, payment, delivery updates) cost less, and service replies inside a customer-initiated window are the cheapest of all. Shifting volume from marketing to utility is the single biggest lever on cost.
- Marketing — promotions, offers, re-engagement
- Utility — transactional updates tied to an existing order or account
- Authentication — OTPs and login codes
- Service — your replies to a customer who messaged first
A realistic monthly example
A store sending 40,000 messages a month pays Meta's official per-message rates for that volume. Add a ₹2,499 plan and the total is still — usually less than a single week of paid ads for the same reach, with far higher open rates.
How to lower your WhatsApp cost
Cost control is mostly campaign hygiene, not negotiation.
- Clean your list — remove numbers that never open or reply
- Use utility templates wherever the message is genuinely transactional
- Reply inside the 24-hour service window instead of re-sending templates
- Segment so a campaign reaches 8,000 likely buyers, not 80,000 strangers
- Track cost per reply, not cost per message
FAQ
Questions people ask about this
Short, practical answers.