WhatsApp Catalog and Commerce: Selling Inside the Chat
Conversational commerce works because it removes steps. No app download, no account creation, no lost checkout — just products, questions and a confirmation in a thread the customer already trusts.
Setting up your catalogue
Build the catalogue in Meta Commerce Manager, keep imagery consistent and prices current, and sync from your store so stock is never wrong in chat.
- Clear square images on a plain background
- Short titles with the variant in the name
- Accurate price and availability
- Sensible collections so list menus stay short
Sharing products in conversation
Send a single product card when the customer names an item, and a multi-product message when they are browsing a category. Two to five options convert better than twenty.
Taking the order
Collect the cart in chat, confirm address and payment method, then send a payment link or COD confirmation button. Deliver the invoice into the same thread.
After the sale
Automatic dispatch and delivery updates in the same thread reduce support tickets, and a reorder nudge later turns a first purchase into a habit.
FAQ
Questions people ask about this
Short, practical answers.