WhatsApp Opt-in and Compliance in India: What You Must Get Right
Meta's policy and Indian data protection expectations point the same way: message people who asked to hear from you, prove they asked, and stop the moment they say stop.
What counts as valid opt-in
Consent must be explicit, informed and tied to the number you will message.
- A checkbox or clear statement naming WhatsApp as the channel
- The business name the customer will see in chat
- The kind of messages they will receive
- A timestamped record of where and when consent was given
Keep the proof
Store the source page, form data, IP or order ID and time for every opt-in. If a complaint escalates, this record is your defence and it takes minutes to set up.
Honour opt-out instantly
Offer a stop option in marketing messages, process it automatically across all campaigns, and confirm it once. Never require an email to unsubscribe from WhatsApp.
Handle data responsibly
Collect only what you need, limit who in the team can export contacts, delete on request and be transparent in your privacy policy about WhatsApp communication.
FAQ
Questions people ask about this
Short, practical answers.